The next evolutionary step in loan price comparisons

Wed 16th October 2013

In today’s world of financial instability, millions of cash-strapped consumers are turning to the internet in a bid to bag a good deal.

But in this era of the 24/7 bargain hunt, consumers don’t just want any deal, they want the best deal available. Based on this premise, comparison sites have exploded in popularity enabling consumers to sift through thousands of deals in order to find the most attractive and appropriate deal for them. This phenomenon also extends to financial products; car and home insurance have proven particularly successful. Yet the facility to compare personal loan products is yet to take off. With advances in loan comparison technology, however, this is all about to change.

Read the article in full on Financial Reporter